The Brazilian Blow-dry Treatment rebuilding formula is composed of keratin, white clay and cocoa oil designed to treat and straighten damaged or curly hair in an efficient and long-lasting manner.
Keratin is a natural repairing substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage. Keratin is high in sulphur and the amino acid cystine which make it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is the main protective substance in our hair, skin and nails.

Its original formula made of natural substances will give your hair the protection it needs to look as healthy as it’s ever been.

All our Keratin Brazilian Blow-dry products are imported from Brazil to the country legally and comply with the UK and EU health and safety regulations. In addition to repairing damaged hair, the product reduces by 80 to 90%, on average. The product can be used on “virgin” hair or may be used over other relaxing or common straightening treatments, leaving the hair straight and hydrated.

This treatment allows you to wash the hair or tie it down on the same day of the treatment.
Another main advantage is that once the professional applies the product, it only requires 20 minutes to treat the hair before using the flat iron and completing the treatment. With the use of sodium lauryl sulphate-free shampoo, treatment will last as long as 3-4 months. The secret of a great treatment and straightening is on the professional application combined with an amazing product.

Please Note:
All our keratin Brazilian Blow-dry are imported to the country legally and comply with the UK and EU health and safety regulations.

Amazonian Cocoa
Nourishes the hair with vitamins, improving strength and elasticity.

Moroccan White Clay
Provides minerals to the hair, guaranteeing a healthy and long-lasting effect.

Silk Proteins
Revitalize and protect the hair with natural proteins, giving it shine and beauty.

Argan Oil

Rich in vitamin E, but it also contains Omega 3 and Omega 9 unsaturated fatty acids that provides nutrition to hair.

Keratin Brazilian Blow-dry Argan Oil System
THE EVOLUTION FOR HAIR VOLUME REDUCTION
Kem3 Complex with Acid Glyoxylic

Keratin Brazilian Blow-dry Argan Oil System contains the exclusive Kem3 Complex with Argan Oil and Acid Glyoxylic, which replaces the formaldehyde.
Kem3 Complex is an exclusive and patented formula, which allows the sealing of the cuticle through the attraction between the positive charge deposited on the hair cortex (located in the centre of the hair strand) and negative charge of the cuticle, which lie at the outer hair strand, then setting composed of acid ph (1,5) in the cuticle, allowing the durability of the smooth and incredible shine effect for up to 60 days.
Try it! It’s unlike anything you’ve ever seen, much better:
1.    100% compatible with any chemical, perfect for all hair types.
2.    Contains glyoxylic acid, which also reduces the volume, strengthens the keratin and gives a high gloss.
3.    Dermatologically tested! You need not to wear gloves or masks during application. The secret? Argan Oil System was developed from the assets used by the cosmetic industry for skin.
4.    Doesn’t breaks the bonds of cystine, it is not necessary to perform the knot test.

Recommended After Care Products
Argan Oil / Shampoo/ Live-in / Mask
Argan Oil eliminates frizz and provides thermal protection. Argan Oil Home Care is an indispensable product to maintain your clients’ hair beautiful and protected against dry out.
Its raw material is produced manually by sustainable collective organizations formed by Moroccan women who for centuries use the oil to keep hair hydrated and protected against weather and other daily harmful agents.

Argan Oil Home Care is particularly recommended for:
- Disciplining hair.
- Correction of split tips.
- Acceleration of brushing.
- Protect hair from dryer and straightening iron.
- Perfect for all types of hair

Classic Keratin Brazilian Blow-dry Treatment

The Keratin Brazilian Blow-dry Treatment is a blend of organic acids and conditioning agents (jojoba oil, wheat germ proteins, cocoa extracts, keratin, panthenol and white clay) able to reduce the volume of any type of curly and frizzy hair (in particular coloured/bleached or damaged hair) in an efficient and long lasting way.
This specific combination of organic substances acts on the natural protein-frame in the hair fibre, modifying its volume.
Basically, the ingredients of the shampoo (phase 1) and the anti-volume lotion (phase 2) react with the hair proteins, changing their structure by creating new internal cross-links.
The treatment, too, strengthens the keratin present in the hair, repairing even the most damaged fibres, lending strength and softness to the hair from the roots to the tips.
The 2 phases of the treatment (Deep Cleanse Shampoo + Keratin Brazilian Blow-dry Treatment) work synergistically resulting in the reconstruction of the damaged areas and in a strong reduction of volume. For a successful treatment, the use of shampoo different from the original one is not recommended.
The hair’s final look is silky, soft and shiny with a volume reduction ranging between 70 and 90%.

Recommended After Care Products
Keratin Brazilian Blow-dry Aftercare
Shampoo/ Conditioner/ Leave-in Treatment
Straight and beautiful hair for a longer period
Hair treated with a Keratin Brazilian Blow-dry is beautiful but requires special care. Our developed Keratin Brazilian Blow-dry aftercare products replenish the hair an element that is essential for the health of hair fibres – keratin – that is lost during and after hair treatments.
Its formula is rich in d-Pantenol and reduces split tips and maintains the health and natural softness of the hairs, in addition to preserving the straight hair effect of the progressive brush for a longer period.
To extend the beautiful and straight hair effect until the next brushing, recommend regular use of the Post Progressive Brush line.

** For products stock avilavility, Please contact us on 0207 251 6125 or e-mail us to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Frequently Asked Questions about Brazilian Blow Dry

Keratin is a natural repairing substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage. Keratin is high in sulphur and the amino acid cystine which make it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is the main protective substance in our hair, skin and nails.

It is an advanced method for hair straightening. It is more advanced than the traditional Keratin treatment. The traditional treatment required a three-day wait period before washing the hair. The new treatment by Inoar Cosmetics allows you to wash the hair just one hour after completing the treatment. This is a real advancement which you’ll not find anywhere else.

Yes, you can use the treatment on hair that has been damaged by chemicals. It will not break down your hair. It will hydrate it and bring it to a beautiful natural effect.

The product may be used at any time, including just after or before a colouring, bleaching/lightening or straightening treatment.

You can treat your hair with the Moroccan Treatment as many times as you want until you achieve the desired straightening effect. It can be reapplied on the same day just observing if there are signs of irritation on the scalp.

The straightening effect lasts from three to four months, depending on how many times you have done it and the care you provide to the treated hair. This will also depend on the texture of your hair. We recommend you wash your hair with salt-free shampoo. We have a maintenance kit that includes the salt-free shampoo; conditioner and leave-in which will help your treatment last longer.

Generally one to two treatment sessions will provide a great effect. The need for more treatments will depend on the hair texture.

From the first-time application you’ll notice a high degree of straightening effect. The product repairs, rebuilds, and hydrates the hair providing a soft and silky effect.

This treatment when used by a trained professional will not cause eye irritation or heavy smoke. It is suggested that the professional work in an open area such as a salon and not in a closed room. The use of gloves are recommended but not required.

Only porcelain flat iron (also known as ceramic iron) should be used, because the metallic ones retain some of the product and do not give the desired effect. Porcelain flat irons will give you the best results and protect the strands from the heat.

Yes, there are no incompatibilities for hair which has already been treated with other strengtheners.

Brazilian keratin straightening will improve the hair condition a lot leaving it soft, shiny and really easy to manage.

I would recommend to leave the treatment settle for about a week before going swimming. The treatment is washed out quicker by sodium chloride and chlorine. Sodium chloride(salt) is present in the sea water and chlorine in most swimming pools and spas.

The treatment washes out over time so the whole hair will need to be done again eventually.  When you reapply the treatment, it builds up on the hair and lasts longer and longer each time you do it.

What are the advantages of the Moroccan Treatment?

Besides straightening the hair, it hydrates, softens, and gives the hair its natural texture, because the keratin penetrates the strands, treating them from inside out.

No. For a list of all active ingredients, see the question below.

Silicone polymers, emollient agents, cocoa extract, white clay, which in conjunction with the hot flat iron at 356 degrees Fahrenheit helps the keratin to penetrate the hair, straightening it by sealing and treating the strands from inside out.

If I get any ridges in my hair while I sleep, what should I do?
Use either a blow dryer or flat iron to straighten the ridge in the hair.

Yes, you can do the treatment over any kind of straightener. We recommend waiting two weeks.

Yes, this treatment can be done on any previously relaxed hair. Sodium Hydroxide Thio Chemical etc., but only after two weeks.

Can you do the treatment on highlighted hair?
Yes, you can do the highlights and this treatment immediately after.

Can you do the treatment on virgin hair?
Yes, it can be done on virgin hair.

Can I colour my hair and do the treatment?
Yes, we recommend you colour the hair first and immediately follow up with

Can I shampoo my hair after the treatment?
Yes, but between 1 to 3 whole days after you have done the treatment depending on the chosen treatment

Can I colour my hair after the treatment?
Yes. We recommend doing so two weeks after you have done the treatment.

Can I wear a ponytail or tie my hair?
No, only 1 to 3 days after doing the treatment  depending on the chosen treatment

What should I do if my hair gets wet during the 1 to 3 days?
Blow dry immediately and flat iron if necessary.

If I get any ridges in my hair while I sleep, what should I do?
Use either a blow dryer or flat iron to straighten the ridge in the hair.

Salon Services & Prices
All prices are guidelines and may vary due to the amount of products used and amount of time taken.
A £50 non refundable deposit is required 5 days prior to the appointment for a Brazilian Blow-dry as the treatment takes between 2 to 4 hours.

Book a free consultation with the experts at Francesco Picardi Hairdressing and get  advice & information on Keratin Brazilian Blow-dry treatment. 0207 033 9319,  Bookings>>